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Uniqlo Goes Hyperlocal with City Journal: A New Dimension in Lifestyle Marketing Through Zines
In an innovative shift towards hyperlocal marketing, Japanese fast fashion giant Uniqlo has launched the Uniqlo City Journal, a series of city-exclusive zines designed to resonate with local cultures and lifestyles. Teaming up with photography and art book publisher Jiazazhi, Uniqlo has created two initial editions for Shanghai and Wuhan, each offering a unique urban…
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Rant Zine’s Tribute to Clunk
Chad Maupin, a local illustrator known for capturing the essence of Fayetteville, has recently launched a new 32-page zine called Rant. The inaugural issue pays tribute to Chris “Clunk” Selby, a beloved local figure. Clunk, who has been a fixture in the community for over two decades, is celebrated for his contributions as the owner…
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